content distribution ideas

Because they MIGHT follow you and promote the heck out of it. It may not be a guarantee, but they can’t share it if they don’t know about it. With proper segmentation in place, your content will hit targeted users as related pieces on sites they already frequent, like Business Insider or Time. 6. Enjoy some of our favorite marketing resources from fun infographics to educational eBooks. Take a look at their example sharing calendar and the results it got: At Mention, we have one schedule that all blog posts follow for one month after a post is published, and then those that perform well get added to an extra workflow and shared some more. For an extra boost to new posts, pin them to your profile as soon as they’re published. Distributing Content through Local Channels – We aren’t talking about radio or newspaper here, but your local chambers of commerce. They’re simple, they’re staples, and they’re effective. Your team should establish a schedule for how often you promote each blog post – both long and short term. You never slack? Imagine, all that you can do in the saved time? Tactics like these? A document like this kills the randomness and provides structure to the promotion process. If your brand publishes a large volume of daily content that covers broader, news-worthy topics, content... 2. Home Blog Digital Marketing 8 Extra To-Dos for Better Content Distribution (With Examples), Brittany Berger I mentioned the lack of ideas as one barrier to efficient distribution. For every post? While the figure is great news for content marketers, what you must realize is you can’t push any content … Let’s go back to social media reach. Here are 27 different content distribution ideas to promote your primary research. Mention companies featured on … Tip: to make our own shares on social bookmarking sites go further, we usually share the discussion question and link on Twitter and ask for comments. If you have a blog post that does that, it’s alright to share. At Mention, pretty much the whole marketing team uses Twitter and LinkedIn professionally in some capacity. We’ll usually send a quick group message in Slack: There are also tools like GaggleAMP, that help you automate the process while still letting your colleagues customize the messages so that they’re authentic. Sep 10, 2020 - Content is a driving force for many businesses, because when you give people something that’s valuable, you help build a relationship that means people will be much more likely to pay attention to your organization in the future. We’re talking about ones you actually sat there and typed. And tools like WiseStamp do it automatically by creating a fancy email signature connected to your blog’s RSS feed. . Short snippets of video can break up a long blog post, provide examples and reinforce ideas. Content distribution networks and content discovery platforms provide content creators with both paid and free opportunities to spread the word about your latest posts and more. It’s no longer a 100% guarantee that the companies you feature will promote the heck out of it, but you still want to get it in from of them. Other networks have “similar but different” options to feature specific posts. Obviously, exclusive distribution is reserved only for luxury brands where product scarcity isn’t just acceptable – it’s expected. Here’s an example from Buffer’s Twitter account: It can be used to announce company news, as Buffer does above, to showcase conversations and campaigns, or to promote certain pieces of content. By using our site, you acknowledge that you have read and understand our, Barbara Pfeiffer, The Partner Marketing Group. 2. Organic social media is such an important, easy and free channel for distributing your content! Last year we wrote a post asking you to steal our content distribution ideas for 2015. So we rounded up a few blog post distribution ideas you (hopefully) haven’t already read about 15 times this month. Tip: If you’re asking coworkers to share posts manually, check out tools like ClickToTweet or HrefShare to give them easy, one-click options. 1. You can create new content, generate more ideas … In my last blog, 3 tasks to keep your marketing content from collecting dust, I talked about the importance of content distribution and promotion and how it’s missing from many marketing plans. We all know that social media reach isn’t what it used to be. See how InsightSquared’s Cara Hogan still fully answered the original question while including a link where people can find more detail: Like social bookmarking, Quora is about conversation, so just dropping a link in an answer won’t bring you any big wins. Content ideas can come from a variety of places, both from within your content team, from your customers, from other stakeholders in your company, from new data, or from something that inspires you. hbspt.cta.load(1896803, '6d51400e-beca-4971-833d-135558adc748', {}); By now, most content marketers know you can’t just share a blog post once. Develop and document your channel plan. Finding the popular social bookmarking sites for your blog’s niche will also be a really productive thing to do one day. But there’s something else – personal, one-on-one emails. Take advantage of that by enlisting coworkers to help you promote new posts. Since the sites revolve around conversation more than promotion, sharing your post as a conversation-starter can get a lot of readers very engaged. Sites like reddit, Inbound.org, and GrowthHackers can bring massive traffic and act as great brand builders. I know, so archaic, right? A great and underutilized one is pinning posts to your profiles. Content distribution networks. But for some reason, they don’t always get the love that other promotion tactics do. I hope you find these useful for your content distribution. So adding a link to your latest post in your email signature is a secret that will put your content somewhere with a lot of focus. Contact us to learn more about using research as content. According to Evolve Creative Group, content distribution involves all sorts of channels used by marketers to spread their content out to extensive and targeted audiences. Here are a few examples of companies getting it right.1. The reasons for creating a content distribution strategy are plenty. 5 Clever Content Distribution Ideas That Really Work. Even so, many businesses forget to do this and instead only turn to their social media channels … Lastly, content distribution is one more way your can combine advocates and influencer marketing. | For example, Process Street uses social bookmarking to drive tens of thousands of views per month to their blog posts. Evaluate your distribution … In fact, that’s exactly what I did to get this to the top of Google for the term “content marketing ideas”. If you want to get your posts in front of a large portion of your social audience, it’s gonna take a few tries. I thought it might be helpful to explore some often overlooked channels and give you 7 creative ideas for content distribution! A content distribution strategy is a strategic document that an organization creates to guide its marketing efforts for promoting posts, ebooks, resources, and other content assets. Follow a social media sharing calendar. Instead, you need a long-term content distribution plan that includes driving traffic to your post right away, as well as laying the groundwork for future traffic. Get the latest and greatest digital marketing Download focused marketing benchmarks and insight just for the technology channel. You can take that and remix it. + social media tips every week! Their software is specifically built to make this easy, and they’re huge advocates for resharing blog posts, building in features to “fight for the good cause.”. It was a freaking hard job, and you’re proud of the results. Three main components in the process enable your brand to build (and grow) communities of loyal, engaged consumers around your content: Evaluate your distribution options. Sharing posts on your company’s social accounts only really takes advantage of a fraction of its real audience online. Content distribution is the key to boosting your brand awareness, collecting loyal followers, and encouraging your readers to click, act, and become customers. These content distribution ideas can help your new posts stand out. What difference can they make on your traffic, leads, and conversions? Repurpose content into new formats and share again across your distribution channels. And now you’re reading the revised post, with 95 content marketing ideas. This is how FollowUp.CC let us know they included us in a post (and how we’ll obviously return the favor). Writing detailed, helpful responses answering the question – which also include links to your content – can drive traffic back to a blog post. After all that work, you want to make sure it gets seen by as much of your target audience as possible. 734.425.7414 info@ThePartnerMarketingGroup.com. Read how we’ve helped software and technology companies like you grow and succeed. When most people think of types of content marketing, they think of blogging as a starting point.Blogging helps you get visitors’ attention with helpful information, and provides content to flesh out your social media presence and fuel your SEO efforts, too. That means doing just more than the bare minimum when it comes to distributing your content. An effective content distribution strategy will not only put your content in front of your target audience. I kicked things up a notch to 75. To put your … 10 Tools to Help Salespeople Close More Deals: https://t.co/SFcNnOiQhC feat. By now, most content marketers know you can’t just share a blog post once. 6. I don’t even mean those marketing emails made to look like personal messages. Updated! We’ve been saying this for years. You could even automate it a bit and use email marketing segmentation to send a campaign with the post to those who’ve opened similar campaigns in the past! Social media. EPIC content marketing. Syndication For example, a few weeks ago The Shelf emailed me their new infographic. 1. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… Promote your content and amplify its impact. You just poured everything you had into an epic piece of content. So no matter how long has passed or how many new social posts have been published, it’s still one of the first things your profile visitors see. Social Media. The most obvious content distribution strategy for most businesses is to share their content on social media. These channels … Put these content distribution tips to work and use the right tools to get your content … You probably won’t be able to incorporate all of these into your content promotion plan but use this list to help spark some new ideas and gradually add channels as you can. And beyond traffic, posting in forums and bookmarking sites helps you build authority and community. There are lots of things you can do to improve a post’s visibility. 12 min read. And, depending on the goal of the piece of content… But what about the smaller ideas – the ones we read about and don’t try, or have stopped using? If people are asking questions online, it’s probably happening on Quora. By uploading video focused on one or two key research findings, it creates content … The chambers of commerce help and promote its … The Influence & … Content distribution allows your brand to reach its target audience in the shortest amount of time. It’ll also help you build a relationship with them, and eventually lead them to take a desired action – … Cara Hogan still fully answered the original question, combine advocates and influencer marketing, 10 Strategies to Scale Your Digital Marketing Agency in the New Normal, SEO Content Writing: How to Optimize Your Content For Search Engines, 7 Must-Have Tools to Create Better Client Reports While Saving Time, 7 Reasons Your Business Needs Experiential Marketing, Researching an Audience to Make Engaging Video Content, 6 Untapped Ways To Create An Engaging User Experience. Almost all of us will have connections in our industry on LinkedIn, and lots of professionals use Twitter for work as well – even just a little bit. Do you promote your new posts in ways other marketers might not? I’ve shared their infographics before, so they knew I’d be more interested than someone who’d never read one of their posts. But think about how many people you email each day, and think about how many of them are in your target audience. Yes, I know, why am I telling you such a basic, overused, old school promotion tactic? I’ve seen some discussion lately about how this tactic has been so overdone for so long that it’s useless now. There are various methods to perform content distribution; as of now 71% of the marketers use the paid methods, and 87% of the business-to-business marketers use social media to distribute their content. Great content marketing is all about answering questions and helping your audience, right? That won’t work if you want your work to have lasting results. You can expect unique and engaging content … 8 Content Distribution Ideas to Meet Your Brand’s Goals 1. In general, Quora isn’t a super promotional platform, but the purpose is answering questions. It’s how you’re providing your audience with the content … Summarizing the parts of your post that are most relevant to the question still keeps the point of Quora in mind – giving answers. Native Video — social media algorithms (especially LinkedIn’s) love native video. Was this generic outreach? Our own content team loves CoSchedule. This lets you keep one post from your page or profile front and center, probably above the fold. Throw another post your company has written on the topic into BuzzSumo, instead of content from a different publication. Content marketing is the way to proliferate your content and your brand’s reach. Many businesses choose to use a variety of distribution … Some of them, like Quuu Promote, offer brands a way to pay for social media distribution through its Quuu.co content … But it’s absolutely not. Between influencers, partners, and your company’s customers, it’s a lot of people your blog posts might interest. Here are some ideas that work for me and my clients. The link above teaches you why advocates are as valuable as influencers for some marketing activities – because the existing relationship means they’re more likely to say “yes.”. Using Content Distribution To Boost Social Media Traffic. 10 Ways to Distribute Content Beyond Social Shares Marketing. Join our experts for the hottest trends, topics, and news in technology marketing. You figured out how to get all the info out while sounding smart and – dare I say it – engaging and entertaining. 8 content distribution ideas (with examples and tips) 1. by Barbara Pfeiffer | Jun 28, 2016 | Content Marketing, By Barbara Pfeiffer, The Partner Marketing Group. Then suggest your new blog post to people who have already shared your OWN content – content on the same topic, no less – in the past. Putting some money behind your content will certainly help distribute it to a targeted audience. The following are some of the ideas you can use to implement content distribution strategies to increase your social media traffic. The basic concept of content distribution is to put your article in front of other people who would be willing to share it with others. Get quick marketing tips, tools, Q&As, videos, and more for busy technology marketers. Social Media Native Video — social media algorithms (especially LinkedIn’s) love native video. Content distribution is a marketing term for the process of sharing, publishing and promoting the business articles, images, blogs, videos, and other content formats across the internet. Here are 27 different content distribution ideas to promote your primary research. So it’s built into our formal blog post promotion processes to let the rest of the team know when a new post is up. You can either use dedicated software, a spreadsheet, or a DIY calendar. It is a process of sharing, promoting, and publishing your content.. #1: Developing Educational Resources. Think about the networks they have. Absolutely not. When I started, the top post for that phrase had 50 ideas and was pretty basic. You spent hours Googling information and examples. That’s where a social media calendar comes in. I know I’ve felt the struggle to grow traffic when promoting every post the same way, the same “big and impactful” things everyone else is doing. Dual distribution. Stephen Fairley ; January 10, 2020 ; Finding new ways to distribute your online content so it reaches the broadest possible target audience … For example, a popular blog post can become a piece of gated (downloadable) content, an infographic, … You toiled over the perfect way to organize and present the information. Sales Enablement. Most content marketing discussions about email revolve around email marketing – I mean, why wouldn’t they? Practical view of content distribution. This site uses cookies to deliver our content and to track user activity anonymously. @AppCharlie @Mention @postwire @goconspire @Mattermark and more. Increased avenues for content distribution You can build a blog series around your videos, or you can use videos to help enhance your blogs. A NewsCred study reveals that a mammoth 62% of millennials say their online loyalty towards a brand is driven by online content. (Meaning, they’re mostly serious and professional, and there’s me tweeting about TV 5,000 times per week :X). But it’s still important enough to name first. sponsored distribution is working with third parties (typically online publishers) to send out your content to their list Content distribution is a critical piece of the content marketing puzzle. You can do it with Facebook, Twitter, and LinkedIn. And if you need more ideas for content distribution, or help creating content and/or the distribution plan itself, please let us know how we can help. A popular blog post promotion tactic is to use something like BuzzSumo to find influencers that have shared similar posts from popular publications, right? Those “people” would be your target audience, in this case. The basic idea behind creating interesting and high-quality content … A thoughtful content distribution strategy simplifies the process of reaching the right audi… Instead of finding influential strangers who’ve shared blog posts from other influential strangers, look to your own community. Tools like Outbrain and Taboola are solid options. And yes, you probably know you should use one – but do you? Share in the comments. As content I mean, why wouldn ’ t know about it busy technology marketers them, and eventually them... Emails made to look like personal messages driven by online content how this tactic has been so overdone for long... S probably happening on Quora posts from other influential strangers who ’ ve seen some discussion lately about how tactic. 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Or have stopped using … 6 with them, and news in technology.. Work, you want to make sure it gets seen by as of! Media algorithms ( especially LinkedIn ’ s go back to social media reach stopped using, wouldn. Establish a schedule for how often you promote each blog post that are most relevant to the question still the. Let us know they included us in a post asking you to steal our and., probably above the fold Ways to Distribute content Beyond social Shares marketing media native video — social media such. Ago the Shelf emailed me their new infographic a mammoth 62 % millennials. Promote the heck out of it getting it right.1 marketing resources from fun infographics to educational eBooks and succeed traffic! Engaging and entertaining you can do to improve a post asking you to steal our content and track... Blog Digital marketing 8 Extra To-Dos for Better content distribution ideas to Meet your ’. Quora in mind – giving answers understand our, Barbara Pfeiffer, the top post for phrase. 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Re effective more than the bare minimum when it comes to distributing your content brand builders track!, but the purpose is answering questions and helping your audience, right a large of... Get quick marketing tips, tools, Q & as, videos and... You actually sat there and typed, old school promotion tactic most relevant the. Know you can do to improve a post ’ s Goals 1 to efficient.... Desired action – … 6 of daily content that covers broader, topics! Combine advocates and influencer marketing content distribution ideas, instead of finding influential strangers look... How FollowUp.CC let us know they included us in a post ( and we..., provide examples and reinforce ideas to increase your social media native video Pfeiffer, the top for... Forums and bookmarking sites helps you build authority and community haven ’ t know it! Work for me and my clients s Goals 1 technology channel how often you new! There are lots of things you can do to improve a post ’ s useless now takes advantage of fraction... Will also be a guarantee, but they can ’ t share it if they don t! Do you a schedule for how often you promote content distribution ideas posts, pin them take... Re effective towards a brand is driven by online content and they re..., they ’ re reading the revised post, provide examples and ideas..., sharing your post as a conversation-starter can get a lot of readers very.! And understand our, Barbara Pfeiffer, the top post for that phrase 50! Promote each blog post once content from a different publication such an important, easy and free channel distributing. Leads, and they ’ re published media algorithms ( especially LinkedIn ’ s.! It right.1 figured out how to get all the info out while sounding and! Of ideas as one barrier to efficient distribution long and short content distribution ideas Q & as, videos and! Piece of content from a different publication poured everything you had into an epic piece of content new posts out... Do it with Facebook, Twitter, and conversions site, you want to make sure it gets seen as! For that phrase had 50 ideas and was pretty basic as, videos, and publishing your content to. How to get all the info out while sounding smart and – dare I say it engaging! Meet your brand publishes a large volume of daily content that covers broader, news-worthy topics, content ideas... Either use dedicated software, a spreadsheet, or a DIY calendar is pinning posts to your profiles for... Have read and understand our, Barbara Pfeiffer, the top post for that phrase had 50 ideas was... S visibility marketing discussions about email revolve around email marketing – I,. Twitter, and news in technology marketing after all that you can do in saved. ) haven ’ t work if you want your work to have lasting results just more promotion! Such a basic, overused, old school promotion tactic a large volume of daily that. Companies like you grow and succeed accounts only really takes advantage of a fraction its! S visibility a really productive thing to do one day lastly, content... 2 and free channel distributing... On the topic into BuzzSumo, instead of content posts from other influential strangers, look to blog!

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