Megatrends describe the global shifts that have a huge impact on everything in our lives – business, economy, society, culture and more. Tweet on Twitter. Share on Facebook. … By Joe Hutchison-February 26, 2020 . Scottish Enterprise and Scottish Tourism Alliance. The latest annual data for Scotland are shown below. It is reasonable to assume that the effects of changes in tourism spending will be reflected by changes in sustainable tourism employment. 15.5 million visitors were attracted to Scotland in 2018, with three and a half million people coming from overseas. Glasgow's growth outperformed the Scottish average which saw visitor numbers increase by 17% to 3.2m and spending up 23% to £2.3bn. Click on graph to expand. Tweet on Twitter. 0. Check the 5-level Covid-19 restrictions for each area to plan and book ahead when considering your trip. This phase also involved a presentation to the Tourism Leadership Group responsible for shaping and reviewing Scotland’s national tourism strategy and additional written feedback was received from key partners. NEWS. In contrast, commuting on foot and by bus have reduced dramatically. Travel trends is an annual article that provides estimates and profiles of travel and tourism visits (those of less than 12 months’ duration) and associated earnings and expenditure between the UK and the rest of the world. On April 5th, trivago held a webinar to help us understand the behaviours of people travelling to Scotland, what they want from their holiday accommodation, and how much they are willing to pay for it. NEWS. Scottish tourism in the short to medium-term, due in part to challenges posed by transport links and visa requirements: emerging markets: £33m in 2011, potential £70m–£83m in 2020 India, China, Russia, Brazil Longer term however, their contribution to Scottish tourism does look set … These five trends are set to influence travel and tourism in 2019. It is identified as a growth sector in our economic strategy (2015) where we can build on existing advantages to increase the industry’s productivity and growth. Scotland is now operating a 5-level Covid-19 system on a local basis. A presentation was given to the Tourism Leadership Group responsible for shaping and reviewing Scotland’s national tourism strategy, and additional written feedback was received from key partners. 462. And whether your DMO manages a small or mid-sized destination, identifying the Target Markets in your Marketing Action Plan that you can leverage to promote these hot travel trends will help increase visits to your destination. By Joe Hutchison-February 26, 2020 . potential and challenges, a roundtable discussion with senior Scottish tourism leaders pinpointed the most pertinent megatrends from the long list. 01 Mar 2018 10:06. VisitScotland: Tourism Industry Trends and Future. The change can be explained within the context of global tourism trends, which provide an insightful explanation of this transformation. The national tourism strategy, Tourism Scotland 2020 (TS2020), was developed by the Scottish Tourism Alliance (STA) with our support. In this our annual trends review, VisitScotland have studied the consumer environment and highlighted key trends developing within the tourism sector. Scottish GDP data for the third quarter of 2017  indicates that output in the Sustainable Tourism growth sector increased by 0.4 per cent and in year on year terms the sector’s output increased by 2.3 per cent, compared against growth of 0.2 per cent in the Scottish Economy overall during the quarter, and 0.6 per cent over the year. While 2017 was all about lavish escapes and Insta-worthy dining, the 2018 travel trends look to be more about heading off the beaten track and diving into new cultures around the world. So why is Scotland punching above its weight? The time has finally come for Virgin Galactic to take members of the public on 90-minute sub-orbital hops into space. Wind Farms and Tourism Trends in Scotland 5 Overall the study concludes that the effects of meeting renewables targets on tourism are so small that, provided planning and marketing are carried out effectively, there is no reason why the two are incompatible. Scottish trends. 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